Can estate agent websites make money? One estate agent shouts "Yes!"
18 September, 2009 | Web design
Many estate agents see estate agent websites, website design and Search Engine Optimisation (SEO) as an extra cost where their website is just a point of reference rather than an investment that will give back massive ROI. One estate agent, Chris Hall, director of Dart and Partners has even released a statement in the local press confirming the increase in sales and worldwide exposure.
Chris Hall stated, "It was decided in early 2007 that although we already had a fairly good website we identified a definite requirement for something both market leading and professional enough to get our properties really noticed by people searching on-line from all over the UK and abroad."
In the summer of 2007, Dart and Partners had a website commissioned, developed and hosted by Resource Techniques using the latest technologies. In two years, the website has seen huge success with 50,000 unique visitors, three quarters of a million web pages viewed and visitors browsing properties from the US, South Africa and Australia.
Chris Hall stated, "These numerous hits to our website have undoubtedly led directly to more than a few sales over the last two years, and the time and resources we've put in have definitely been more than worthwhile!"
Any estate agent with a market leading website and online presence can enjoy this type of exposure. It is accessible by anyone in the globe (with an internet connection), 24 hours a day 365 days a year, not stopping to sleep or rest. Once set up, a continual Search Engine Optimisation (SEO) service is needed to boost the amount of people viewing properties by increasing the amount of traffic. Dart and Partners is currently No.1 on Google for 'Teignmouth estate agents' an achievement that sees the Dart and Partners website attain a unique visitor accessing the website every 20 minutes!
Once on the website, visitors are able to use a whole range of features and technologies such embedded Google Maps, Email Alerts, stunning homepage animations and the latest viewer technology that is used by the BBC and Sony. User experiences such as these give the WOW factors that users are looking for.
Resource Techniques specialises in estate agent website design, SEO and in-house software that allows estate agents to add property particulars with easy to use software. Resource Techniques is able to offer even more features from the latest technologies such as embedded Google Street View, enhanced Google maps that include local amenities and virtual tours.
Give Resource Techniques a call on 0208 457 4777 or visit our contact us page.