Signs That Point To Poor User Experience
20 June, 2018 | Web design
A good user experience is vital for any website for estate agents. A website with a good user experience will be easy to use, efficient and provide the user with meaningful and valuable content throughout. Poor user experience on the other hand can destroy your online efforts. Here are 9 signs your website delivers a bad user experience:
1) Confusing navigation
If the layout and navigation of your website isn’t clear and easy to use then it will confuse and annoy your audience as they will be unable to find what they are looking for.
2) Forcing things upon users
Don’t make the mistake of forcing your needs upon your users. Many websites open popup windows indicating they want the user to do something like register or like their social media page. Forcing your audience to do things will lead to many abandoning your website.
3) Complex User experience
Some website owners like to be ahead of the game, modernising their website with various tricks and animations which makes them feel like they are being unique and creative. However, making the user experience more complex than it needs to be won’t please your audience. All your user wants is a simple and fast user interface; don’t get in the way of that with gimmicks.
4) Absence of vital information
When one of your users views a property on your website that they are interested in, they may want to contact you for more information. However, if your contact details are absent it will annoy the potential customer. Make sure you include all vital information such as phone numbers, office addresses and all other online contact information throughout your website.
5) Too focused on sales
Over promotion is never a good thing, even if your websites only purpose is to sell your services and properties. Your website should always offer informative content to ensure your audience stays on your website. Many estate agents make the mistakes of selling themselves too much with hundreds of call-to-actions on the homepage and forget to provide the information that is used to keep their audience engaged and entertained. Your website should address your users’ needs without forcing a sales pitch down their throat.
6) Poor, unappealing content
Your audience is looking for information and this should be delivered to them clearly and quickly. It should be relevant to what the user is looking for and written in a way that will keep them entertained and engaged.
7) Outdated content and design
Old outdated content won’t benefit your potential customers. All the content on your website needs to be kept up-to-date and true. You also need to keep your website design modernised to ensure the best user experience.
8) Not mobile-friendly
On average over 50% of an estate agents traffic comes from a mobile device, if your website isn’t mobile optimised then it will be very hard to use from a small device. This is likely to increase bounce rates and leave a negative impression on your brand.
9) Slow page loading
Obviously, users would prefer your website to open up quickly. Having to wait for pages to load is frustrating and will leave doubt in the minds of your potential customers.