Part 1: 7 basic SEO tips to consider when optimising your site
09 April, 2013 | SEO
Basic search engine optimisation is essential for any website. SEO will help your website to be found within the search engines through keywords relating to your business.
Here are 7 basic SEO tips that every website should consider:
1. What are the search engines looking for?
Search engines refer users to websites and content that they see is most relevant to what the user is looking for but how do the search engines determine relevance?
- Content: is determined by the text on the page, the titles and descriptions that are given.
- Performance: determined by the speed of the site and if it works properly (e.g. the links work).
- User experience: How does it site look? How easy is it to navigate? Does it look trustworthy? Does it have a high bounce rate?
- Authority: Do other sites use your website as a reference or quote information within your website? Does your website get a lot of likes on Facebook or followers on Twitter?
2. What the search engines aren’t looking for?
Search engines have to index a lot of data so if you are performing shady tactics trying to trick them into ranking you higher, the chances are you are going to hurt yourself in the long run. What not to do:
- Poor user experience: Make it easy for the user to get around your website. For example too many links could make it difficult for the user to find what they are looking for which will increase the bounce rate. Review your analytics to see how high your bounce rate is, if it’s 80% or higher you are doing something wrong.
- Keyword stuffing: don’t overuse the keywords you are trying to optimise for.
- Buying links: buying links will get you nowhere these days and come with some heavy penalisations.
3. Know your business model
This may seem obvious but you would be surprised how many people don’t sit down and focus on what their main goals are for their website. Here are some questions you need to ask yourself:
- What do you want to gain from your website?
- What are your goals?
- What defines a conversion for you?
- Who is your target audience?
- How will you get people onto your site?
By asking yourself these type of questions will help you build a better website.