10 Tips To Improve Your Conversion Rates
30 April, 2019 | Web design
At the end of the day, all the effort you put into your website, social media and general marketing is to generate more leads to turn into more revenue!
Your website will be one of your main lead generators for your business, even if you aren’t aware of it so it’s vital that you have set your website up with conversion rate optimisation in mind.
Check out these strategies that will help you to generate more leads:
1) Track everything
First things first, understanding how your customers use your site will help you to improve the weak points to maximise the chance of conversion. You should at least have analytics installed and set up to track conversions so you can monitor the basics such as tracking where people click and how long they spend on a website.
This data will help you understand how your audience uses your website and give you insights into where you can improve key areas.
After all, if you don’t know where your weaknesses are, how can you improve and grow?
2) Visual prominence
Strategically positioning key factors prominently is obviously one of the most important principles behind successful web design.
Of course, certain parts of your website are more important than others and you will want those areas to get more attention.
Rank elements on your website page based on your business objectives such as 'achieve an online valuation lead' or 'use the property search function'. These are the elements that you may want your visitors to click on first, so it is important you prioritise them on the page.
3) Securing your site
Online security is vital these days, not only because of the cautious internet users but also for the search engines as they will give websites that ensure their users are safe an SEO boost.
You want to ensure that your audience trusts you. With over half of people checking a site’s security certificate before entering any personal details, a secure HTTPS website will simply put their minds at ease.
As you are likely aware, speed matters and again not only for the user. Loading speed has become an important ranking factor for Google. This is because it matters so much for the user, so much so that if your website doesn’t load within 3 seconds you are likely to lose up to 40% of your visitors.
5) Less is more (remove choice)
More choice increases the time taken to make a decision. You will experience the multiple times in general life, for example when you are at a restaurant. Menus with lots of options make it a lot harder to make a choice. However, if you only had two options the decision-making time would be significantly less.
The more options the user has, the more difficult it is for them to choose the right path and too many choices may even deter them all together.
It is important that you eliminate the irrelevant, distracting choices on your website and only focus on those that matter.
6) Engaging and clickable call-to-actions
There are many ways in which you can make your call-to-actions more clickable and enticing.
Size is a major factor of the call-to-action. It needs to be big enough to be seen and stand out above all the noise on the page as well as big enough to make it easy to click (especially on a mobile device). Of course, the button can’t be too large. It needs to be proportionate to the page, otherwise it will have the opposite effect.
The other factors are colour, interaction and power words. Colour has the power to entice the user in. Interactive buttons that change colour or size when hoovered over also encourage clicks as the buttons appear more clickable. And power words increase the sense of urgency to click, for example ‘Get a free valuation today’, the power word is today triggers urgency.
7) Use space
We tend to group things together if they are too close. White space is a very effective practice in web design, not only does it make sites look clean, it also helps to emphasis important elements.
Nearly 90% of people will read online reviews for local businesses before making a purchase. If you have great reviews on trusted review sites such as Google My Business or Feefo, you should make these accessible from your website.
9) Great content
Insightful content helps to aid your customers purchasing decision, with around 3 to 5 pieces of content being read before the customer engages with the business on average.
Great content boosts trust, SEO and user engagement so ensure you only post the best content to your website.
It is likely that over 50% of your traffic is now coming from a mobile device so it is vital that your website is optimised for smaller screens.
The conversion process should be set up with mobile in mind, ensuring all the buttons are easily clickable with a finger and the journey isn’t to long or arduous.