Search Engine Optimisation (SEO) for Estate Agents
We provide a full organic search engine optimisation (SEO) service
for property industry professionals including estate agents and letting agents.
Our SEO package consists of the following three processes listed below, these
can be chosen individually to suit your company’s requirements and budget.
What SEO Services do we offer
Additional SEO Services
What is Organic SEO?
Organic search results commonly referred to as “SERPS” are those websites that appear in the non paid listings on search engines such as Google. These are the most desirable listings and therefore the most difficult to obtain. Such high positions cannot be purchased or bid for and there is no quick fix to obtain them. Why is this so? Because search engines use something called “algorithms” to check a website complies with its terms and then grades it and lists it accordingly. This is known as “Search engine compliancy”.
SEO is the process whereby a website is improved to make it competitive and compliant with the terms and conditions laid down by the search engine. The combined process involves coding, meta tagging, competitor research, structured and so on. Resource Techniques have 10 years of experience and an in depth understanding of search engine compliancy.
Organic search results - Explained
Research confirms that the most often clicked on websites are those that appear in the organic listings, those within the ‘green box’, in example 1 below. Those in the ‘red box’ indicates sponsored links, more commonly referred to as PPC (Pay Per Click) listings and as the term implies you have to pay for each click on this link. It is recognised that around 70% of click throughs originate from the free (Organic) listings ‘green box’ so clearly this is the place you want to be.
Why don’t you contact us to discuss your website and see how we can help improve your SEO.
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Keywords, how to chose the right keywords and Phrases?
Keyword research and selection is the first process we undertake in your search engine optimisation campaign and is the most important step in the whole SEO process. Targeting the wrong keywords attracts non relevant traffic and greatly reduces the performance of your website’s ability to attract new business. It is imperative to select the most appropriate key phrases for your particular market sector of niche.
It is also important to have the words in your key phrase in the correct order to achieve maximum search efficiency. For example if you were to Google “Estate Agents Quinton” instead of “Quinton Estate Agents” you would see two different sets of results and therefore two different types of traffic to your website.
What’s involved in keyword research and selection?
- Keyword trend research for your market
- Keyword gathering
- Finding, researching and sorting core terms
- Finding search phrases
- Keyword/Page Organisation
Identifying and selecting the most relevant key phrases will attract the most relevant traffic to your website. It is important to realise that key phrases are constantly changing due to market and visitor search trends. You must therefore keep these your key words and Phrases under constant review, ensuring that you are targeting these relevant and changing key phrases.
What are the costs of keyword research
Keyword research and selection packages vary based on the size of the site and number of pages/search phrases.
For medium to large sites please contact us .
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Link Building
Link building is the second most important part of any SEO campaign. We will find and secure high quality relevant links for your website.
What’s does the link building process involve?
Finding high quality relevant links for your website is a very intensive and time consuming process. This is generally a team effort and requires being fairly inventive, we will discuss and recommend who to approach and the suggested approach, we also use several ethical methods to secure links for your website and these include the following:
- Directory Submission
- Related (Niche) Directory submission
- Press release
- Article submission
- Social Media submission
- Viral methods
Since websites can differ greatly we may use a combination of some or all of the above methods to obtain the best results for your website. We approach every site differently and we try to come up with creative ways to secure links.
The Benefits of Link Building
A focussed link building campaign can produce substantially high search engine rankings resulting in higher traffic levels and increased sales. We have a solid network built up over 10 years to produce excellent results.
Please contact us for advise on link building
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What is Web Site Optimisation?
Web site optimisation is the process of coding web sites and individual pages of your web site to adhere to the guidelines of the search engine you wish to target. The key elements of on page optimisation are as follows:
- Page Title Optimisation
- Meta Description Tag Optimisation
- Geotargetting tags for local search - address tags etc.
- Semantic Tags - H1,H2,H3 placement with keyword/phrase
- Anchor text links with keyword/phrase in body text
- Keyword density
- Keyword/phrase in alt image tags
- sitemap creation
- Robots.txt creation
Writing SEO relevant content
If your website is low or poor on content then we can help you produce SEO relevant copy written articles on your site.
Webmaster site registration services
In addition to the recoding and restructuring content we will create and optimise a Google account for your website. This includes the following:
- Create new Google account
- Set up webmaster tools account
- Set geotargetting information
- Submit xml sitemap to Google sitemaps
- Create Google analytics account
- Setup analytics and sitemaps code
Web site optimisation
Please contact us for help with copy writing SEO relevant content for your site.
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Google Local Search Package for Estate Agents
Google Maps and Local Business Centre optimisation service
You can’t have failed to notice that Google now blends local business results amongst the standard results when you perform a search. This is a fantastic new feature that is here to stay so it’s vital that your business is listed in the local maps and Local Business Centre. If you’re not listed then your competitors will grab your local business.
What does the service include?
Google Local Business Centre Account
- Your unique Google Account
- Your company listed with Google Maps
- Your company listed with Local Business Centre
- Your company details optimised for the best keywords
- New categories created specific to your business
Webmaster Account:
- Setup with Google’s Webmaster Centre
- Geographic targeting for your websites domain
- Your preferred domain set up to optimise search on www/non www
- Your sitemap uploaded and verified
Google Analytics Account
Setup and registration of Google Analytics Account to monitor your website’s traffic
Contact us now to get started
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FREE! SEO Audit
We provide a professional SEO Audit service. This is ideal for companies currently performing poorly within Google’s organic search results, if your web site is poorly ranking in search engines and you want to improve this, contact us .
Our Free SEO Audit
Our Free SEO audit is a report providing specific recommendations to improve your company’s ranking on search engines.
Our SEO audit is a bespoke report that provides step by step details of the SEO issues that affect your site and how it could be improved.
The elements of our audit include:
- Benchmark report - where you stand
- Technological report – how up to date is your site?
- Validation report - examination of valid markup
- Keyword report - are you targetting the correct core keywords
- Web page optimisation report
- Semantics - are tags semantically correct throughout content
- Landing page analysis
- Calls to action analysis
- Browser viewport report - are pages designed to capture users before the fold
- Copywriting report - is content optimised
- Black hat report - identify areas flouting SE terms and conditions
- Duplicate content report
- Geotargetting recommendations
- Local search report
- Link anaylisis report and recommendations
- Market/niche evaluation
- Dynamic content report
- Content Management Issues report
- Accessibility W3C standards report
For a FREE SEO Audit, Contact us
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