Website design for Estate Agents
Resource Techniques is an award winning website design agency that specialise in designing and building beautiful and easy to use websites for estate agents .
We have been helping our estate agency clients gain greater market share with intelligent digital marketing solutions
for over 15 years. Today, research shows that over 80% of all enquiries to an estate agent are generated online,
that's 8 out of 10 buyers and perhaps more importantly sellers that engage with you first online. A scary prospect
when you look at some estate agents websites.
Having the highest Google ranking, most beautifully designed and best functioning website in town is critical
to every modern property business. Your website is a 24/7 shop window to your business, it’s more often than
not the only touch point a potential vendor will experience of your brand, your personality and business offering.
So getting this right has never been more important.
Lead generation can be tough, so when considering your website, think about how important the internet has become,
more particularly where we all start our search for just about everything… Google is used as an adjective for
a very good reason, as we ‘Google’ something not ‘research’ it. Google should be, NO! has to be a primary consideration
for every business, if you don’t rank highly in Google, the chances of gaining internet leads is remote.
For this reason, Google optimisation of our clients sites is seen as being as important as its design and functionality,
for as good as any website it, if potential visitors can’t find you, it’s not really worth having.
Why Choose Us?
We have a long heritage of providing technology to the real estate industry, founded in 1989, we have been building
estate agency software systems for over a quarter of a century. The website design side of our business was
started over 15 years ago and today we support in excess of 1000 estate agency clients. We initially started
building websites as a result of many of our software clients requesting this service of us due to poor experiences
with other website providers. Today we offer without compromise, a full service product that speaks for itself:
Website design and fully integrated SEO
Our original objective and strategy for our new website business back in the early 2000s, was to offer good value
products without compromising on the quality of design and importantly that included on-site SEO (Search Engine
Optimisation) . This wasn’t, and surprisingly still often isn’t carried out by the design agency but done after
the site is live by a third party SEO agency (meaning many clients pay twice for their site). It was for this
reason that we started building websites, that didn’t simply look great but ranked well within Google and not
just when the site is first made live but ensuring that as Google change their algorithm the site is improved
to reflect this change, continually for the life of the site.
Our website products are offered on a full service basis. Which means we never nickel and dime our customers.
A website should be an ever evolving marketing tool, which helps you develop your business and brand. Any obstacle
to this, price being the main factor, limits the client’s inclination to develop their website. For this reason,
our full service product is completely flexible, with all site additions or changes (as often and as many as
you like), are included in our monthly service charge.
This strategy, of helping our clients build their online presence by offering a great product at a fair price
that includes everything, including SEO, site changes, hosting, support and advice. Today and as a consequence
of this strategy, our business has flourished, but we never forget our commitment to our clients and still today
our values of fairness of price and our full service based products remains.
Technology - Staying ahead in the ever changing world
Our business proposition today is, as you might imagine, centred around the ever changing world of technology.
The internet has developed and evolved beyond anything we could have imagined just 10 years ago. Who could have
predicted that technology would have become such an integral part of our everyday lives, and just how much we,
as both individuals and business owners, would become so entirely beholden on all things web.
Fuelled by this lightning fast pace of technological advancements, we are totally focused on enabling and ensuring
that our clients are at the forefront of technology. To this end we have a dedicated team of tech savvy professionals
that follow this ever changing landscape, identifying new technologies and where we can use this to improve
our business offering. This, unlike most web design agencies, does not simply apply to new clients, as our foundation
layer of technology is the backbone to all of our website products and is available to all clients, existing
and new. So if Google make a change to their algorithm (which they do on average almost every day) and this
is likely to have a negative impact on our client's websites, then it is identified; a fix is made and then
rolled out to all of our website customers. This web smart strategy allows our clients to benefit from a constantly
updated product and a degree of future proofness that is rare within the industry.
Do you really need a new website?
Most know or at least begrudgingly resign themselves to the idea that their 10 year old site is probably ready
for a facelift... but here are a few tips and advice on what you should be looking for:
1) Does your site rank on Google? (Free website review)
2) Does your website work properly on all devices? Smartphone, tablet, PC.
3) How does your site compare with your competition?
4) Does your website have the wow factor?
If you are unsure we offer a full and FREE website review to help you understand if your site is good, bad or even
What will my new site do that my old one doesn't?
You only have to think about your own experience using the web. The vast majority of internet users start their
journey at Google's search engine, typing the search phrase that most matches what they are looking for. Google
then lists the results for the key phrase and most users start at the top of the list and work down until they
find a site that is the most relevant to their requirements... Sounds simple doesn't it. But for all this to
work for your own site, the site has to be well optimised for Google to allow for all of the potential search
phrases that the general public might search for and even then if your site is lucky enough to be listed, it
has to be 'sticky' enough for users to not click the back button and go to the next site listed by Google (i.e.
Sites have to wow the user, engage them so that they believe they have found 'THE SITE'. All this takes a huge
amount of engineering, research, technology and knowhow...
So in a nut shell, your new site will be optimised and easily searchable, be sticky enough to wow and engage
your potential clients and awesome enough to make them want to keep coming back.
What We Offer:
Our estate agency websites are beautiful but not only that, they are also built with the user in mind. We offer
both bespoke and template solutions to accommodate for your needs and requirements online.
Our professional design and development team will help you to achieve a modern, easy to use website that your customers
Responsive website design is a website specifically built to work across a wide range of smartphones, tablets,
phablets, laptops and desktop computers without affecting the quality of the design or user-experience.
As more and more of your clients are finding your website via mobile devices, it is vital that you have one website
that works on all devices.
Not only is it important to have a responsive website for the users but also for Google as they are now favouring
sites which have been built using mobile responsive design over those who haven’t. This means that if your
site isn’t crafted with the intent of being viewed on not only a desktop computer, but also a laptop, a tablet
or a mobile phone then it’s likely that you won’t show up highly on search engines, and you’re therefore a
lot less likely to be viewed by new customers.
All of our websites are built fully responsive which means they will adjust to any size screen without impacting
the quality of the site so whether your customers are viewing your website from a mobile, tablet or desktop
your website will deliver a high quality performance for all your users.
Easy To Use
Your website MUST be easy to use, as it enables vendors and landlords to see who you are and what you have to offer.
Our websites are designed with the users in mind to ensure that your customers will get the best experience possible
when visiting your website.
Design can only take you so far online. Here at Resource Techniques we aim to offer a great product without compromising
on the quality of design or neglecting the on-site SEO (Search Engine Optimisation).
Surprisingly SEO is still a second-hand thought during the website build, and in many cases is often not carried
out by the design agency but done after the site is live by a third party SEO agency (meaning many clients
pay twice for their site).
It is for this reason that we started building websites on a full service basis, not just thinking about the design
but also the SEO and user-experience. This is why all of our websites are fully optimised for SEO to ensure
your website achieves a high, page one ranking within Google.
We have a proven track record of achieving high Google rankings for our clients; with over 93% of them being
found on page one for their chosen keywords.
Controlled By You
It is important that you maintain some control over your website so that you can add new content and make changes
to existing pages quickly and easily.
Our content management systems (CMS) are easy to use, enabling you to update your content in order to keep your
website fresh and current, but if you get stuck with anything, our support team are here to assist…
Despite our content management services being very user-friendly, we understand that you may occasionally need
help with some changes to your site. We have a dedicated web support team to help you with any queries you
may have, via phone or email.
So if you aren’t very tech-savvy or just too busy, our support staff has you covered.
Delivering Proven Results
Hundreds of customers have trusted in the service that we provide for many years. We take the time to understand
your business, which allows us to offer affordable solutions to suit your exact needs. We are very passionate
about what we do and pride ourselves on doing a great job.
Check out our Portfolio page to see what our clients say about us.
So whether you require a free website review of your current website to see how well it is performing or if you
want to find out how Resource Techniques can make your website truly awesome, get in contact with our team and
we will help with any queries you have.
If you are unsure about how your website is performing, why not request a free, no obligation website appraisal.
Our team will review your website in-depth and give you honest and helpful advice on how you can get more out
of your website!