10 Ways To Increase Traffic To Your Website
10 April, 2019 | Web design
Every estate agent wants more customers and will pour lots of money into trying to accomplish this. It’s not an easy task but the reach the internet makes getting your business in front of the eyes of the people that matter slightly easier (if you know what you are doing).
Online, traffic to your website generates more leads so this should be a top priority once you have a fully responsive website.
There are many ways you can increase your traffic to your website, but here are 10 of the most effective:
1) Paid Advertising
There are lots of types of paid advertising you can choose from including paid search such as Google AdWords, display advertising and social media advertising. These are great ways you can expand brand awareness, increase your reach and generate more traffic to your website.
These adverts can be specifically targeted to a certain type of audience to ensure it is viewed by the right people such as people who live locally to you.
Paid advertising can get quite expensive, especially if you are targeting competitive keywords, however if it is the right keyword it can be worth the cost.
Each paid channel does have its pro’s and con’s but if used wisely can deliver a huge return on investment!
2) Be Social
Producing amazing content is great but its not always enough. Unless you can get that great content in front of your audiences, you have wasted your time.
Social media is one of the best ways in which you can promote your content. These platforms have an almost unlimited reach which can lead to a massive boost in traffic provided you are posting interesting, relevant and informative content.
3) Write Enticing Headlines
The headline is one of the most important parts of your content. If you don’t provide the reader with a compelling headline, they aren’t likely to continue reading.
It’s important that you put a lot of thought into your headline before publishing!
Obviously, SEO is a major player in driving traffic to your website. Over 63,000 searches are performed on Google every second, which is why it is vital that your website is fully optimised for SEO to give you the best chances of ranking highly for your chosen keywords.
5) Long-Tail Keywords
Keywords that generate a lot of traffic usually are extremely competitive and very difficult to rank for, and although worth your time it’s important that you don’t forget about long-tail keywords.
Long-tail keywords are longer, more specific keywords with low volumes of traffic but are very easy to rank for. These types of keywords will account for most of the traffic to your website, as you will likely rank for hundreds, if not thousands of them.
So, it’s important that you remember to focus some of your SEO and paid search efforts to long-tail keywords!
6) Email Marketing
Email marketing is one of the oldest online marketing strategies out there, but it is still one of the most effective and generally has a huge return on investment!
Email marketing is a very powerful tool that will boost your traffic significantly but be sure you don’t bombard your audience with too many emails!
7) Be Mobile-Friendly
Over 60% of your traffic is likely to be coming from a mobile device. More people than ever are using mobile devices to access the web, which has forced every business in the world to switch to a more mobile-friendly website.
If your website isn’t easily accessible via a mobile device, you will lose out on a significant amount of traffic.
8) Fast Page Loads
As with being mobile-friendly, faster page load speeds falls into the category of delivering a great user experience. People searching the web these days expects to find things fast, if your page takes more than a couple of seconds to load there is a high possibility that you will lose a lot of potential customers.
Having a fast loading website will also give you an SEO boost so ensure your website is fast!
9) Research The Competition
Research your competition is a vital part of marketing. By finding out what your competition is up to, it will give you new ideas of where to focus your efforts, what to post and when to post it. These insights will help you create better content that will generate more traffic.
10) Analysis Your Data
Google Analytics is a great FREE tool that provides you with insights into your website, such as how long people stay on your site, how many visitors you have and where they come from. These metrics can help you grow your traffic.
Pay attention to what pages and posts are popular and focus on creating more content like that.
Also, by finding out where your traffic is coming from will help you to make informed decisions on future marketing campaigns and where to invest your time and effort for maximum effectiveness.