Site Factors That Affect Your Rankings


Site Factors That Affect Your Rankings


Google’s ranking factors will change from time to time in an aim for Google to deliver even better results to their users; however, there are several basic on-site factors that will play a crucial role in ranking your website within Google.

Here are 6 on-site factors that will have an affect on your SEO rankings:

1) Content will always be king

The only way Google will be able to decipher who you are and what you do is through the content on your website, which means it is the most important factor in order to rank. Google will only rank great content that is informative and interesting. It is vital that the content on your website is unique and relevant to your business.

2) SEO friendly URLs

A SEO friendly URL is a URL that is relevant, easy to understand and clean. The URL should be structured and clear, avoiding any random text. For example, our Websites for Estate Agents webpage the URL is This clearly identifies that the page is a Services page and that the content within the page is about ‘Websites for Estate Agents’. Try to keep your URLs as simple and clear as possible.

3) Title and Header tags

The Title and Header tags play a huge role in optimising your website for Google. With all the content on your website, Google needs to be able to see what keywords and key phrases are most important to you; you can do this by including these words and phrases within those tags.

There are various Header tags that you can use to highlight the content, H1, H2, H3, etc. Each of these header tags have their own importance, obviously H1 being the most important.  

4) Optimising your content for the right keywords/phrases

You need to plan and research which keywords/phrases are right for you and then use them throughout your content on your website. The keywords/phrases used should be relevant to your business (such as Estate Agents in Barnet, if you were an estate agent in Barnet).

5) Speed is important

Page load speed is very important to any website. Your website should load almost instantly. If a website takes a long time to load (and when I say a long time I mean just a few seconds) users are likely to give up and leave the website. This will not only mean you have lost a potential customer but it will also have a negative impact on your SEO.

6) Use an XML Sitemap

An XML sitemap will make it easier for Google to crawl and index all the web pages on your website. The sitemap will also help Google to understand your content and the layout of your site.  

Luke Stanley