Common Mobile Web Design Mistakes
14 November, 2018 | Mobile / Apps
With mobile search continuing to rise, it is vital that all businesses accommodate for mobile devices usage.
However, like with everything online many mistakes are being committed when it comes to mobile. These mistake will be having a negative impact on both user experience and SEO.
If you have or are planning on going mobile-friendly, ensure your website isn’t committing any of these mobile blunders:
1) Too much text on the page
Content is great but on a mobile website… not so much. Too much content will make the page less appealing and give it an overcrowded and cluttered look.
Large blocks of content will frustrate the user so make sure you properly format your text, using bullet points and subheading to break the content apart.
The mobile version of your website should always look clean and simple, and this can only be done if the content is tidy and formatted well.
2) Slow page loading
Slow page loading is extremely annoying and will reflect badly on the performance of your website, whether it be on a PC, tablet or smartphone. You only have a few seconds to grab your users’ attention and a slow loading page will have a negative effect on both user experience and SEO.
3) Unplayable content
Having content, images or videos not working or viewable is really bad for the user experience, no matter what device you are on. No one wants to see a video that is unavailable or an image that is missing.
Flash is a prime example of this as it does not work on Apple devices, leaving a poor user experience.
You should ensure that no unplayable content is on your website.
4) Separate mobile URLs
When it comes to mobile websites, there are many variations of mobile URLs such as m.example.com and example.mobi but when it comes to having a separate URL it can cause more harm than good.
The problem with separate URLs is redirection. The redirect causes loading time delays and weakened SEO benefits.
5) Only having a few pages that are mobile-friendly
Many mobile websites are just a fragment of your desktop website. A mobile website usually only optimises the main pages of your website for mobile devices. This means that most estate agency mobile website only optimise the homepage, property pages and the contact us page leaving the rest of the website non mobile-friendly. Of course this is better than nothing; however it isn’t great for those users that want more from your mobile website than the basics.
When it comes to web design, having a fully responsive website is the only way to go for an estate agent. There are many benefits of having one and it will deliver the best user experience possible across all devices. However when you make the leap to mobile, ensure you aren’t committing any of these mobile website mistakes.