Wishing for a website traffic jam

Designing estate agent websites for a traffic

Traffic, in website terms, is the number of people accessing your website. The more people on your estate agent website, the more people there are viewing your properties and asking for viewings, so everyone is trying to get the highest amount of traffic possible onto their website. There are two ways to get traffic onto your property website, paying for traffic and performing Search engine optimisation or SEO.

Paying for traffic for your property website

A few website designers turn to paying search engines to get traffic. This can be through online banners, email or, more popular, pay-per-click. Pay-per-click is way of paying search engines to make sure that your website will be on the first page of results associated with key words that you pay for. This comes at a price.

The main problem with pay-per-click is the cost. Estate agents firstly have to choose which keywords that they would like their website to display under and keywords that are common are very expensive. The term 'Estate agent' costs around £1.76 per click. You can set a daily budget, but can it be very costly over a long time as internet users often browse properties in their local area out of curiosity rather than a genuine interest to buy.

Search engine optimisation (SEO)

Search engine optimisation or SEO is a way of designing your estate agent website so that it will appear at the top of search engines without paying for each click. Although position one isn't always possible, as estate agents are fighting against property portal websites, 97% of our customers are on page one. This means that your estate agent website can perform well without having to pay the massive costs involved with pay-per-click.

For in-depth information on SEO and all SEO related topics, or you feel that your website's SEO can be improved, contact Resource Techniques on 0208 457 4777.