Why SEO is an ongoing practice?

Many estate agents are unsure of the reasoning behind why SEO is an ongoing task and needs constant monitoring and development in order to show positive results.

Top rankings within Google aren’t achievable by onetime quick fix SEO. The only way this is possible is through cheating the system which is highly likely to result in heavy penalties from Google or in extreme cases could get you blacklisted from the search results all together.

You should start thinking about SEO early on in your online campaigns laying down the foundations to ensure good results in the future.

Search engine optimisation: Trickery and secrets

A common misconception with SEO is that it involves many technical secrets that trick the search engines into allowing your website to achieve positive results but in reality good, safe SEO involves no tricks to help you gain better rankings.

Getting your estate agency website recognised as an authentic and reliable business relies on you executing many SEO practices, on-site and off-site as well as research and testing.

The best practice for SEO is those which are natural and organic, showing gradual improvement rather than an overnight change which will draw the attention of the search engines to enquire into blackhat SEO strategies.

Keep up with the changes

Google is forever changing and updating its algorithm to provide users with the best results possible. Keeping up with the evolution of web techniques as well as new practices is crucial to maintain and improve current search results.

One of the main reasons why search engine optimisation is an ongoing is because search engines never stop updating.

SEO is a never ending process that demands that you stay up to date on the latest techniques, strategies, algorithm changes, competitors and many other factors.

By Luke Stanley
SEO Consultant