What do the colours of your website say about you?
20 December, 2017 | Web design
You may not have ever stopped to consider what the colours of your website may subconsciously say about you and your business but certain colours may help your business hit your target market and drive sales.
Colour has the ability to mould our thoughts and emotions. Not only can they change your viewer’s mood but it can have the ability to change their buying behaviours.
Research has suggested that colour can change your incentive to buy when searching online by up to 80%.
While colours and design are subjective; generally speaking most colours can have an impact on your audience.
Because of this, when you are designing your logo, you should pay close attention to the colour messages you are sending.
Here is how different colours are perceived by your audience:
This is a powerful colour, bold, simple, sleek and sophisticated. It’s commonly perceived as professional, traditional and authoritative.
Grey is commonly used within design as it works well with most colours. It can represent authority and stableness.
The colour White represents purity and cleanliness. It is considered a colour of peace, usually seen in design as simple, clean and pure.
Orange tends to catch the user’s attention and draw them in. It is associated with excitement, enthusiasm, creativeness and urgency, which is why it’s usually used for call-to-actions.
This is bright, highly visible and a positive colour. It is associated with happiness, warmth and youthfulness. It is a great colour for grabbing the user’s attention but is generally not used as a primary background colour as it can be harsh on the viewer’s eyes.
Red is another great colour for grabbing the attention of the user and it is good colour for branding because of this. It is associated with passion, intensity, trust and energy; however it is more commonly used to increase the heart rate of the audience and create an instinctive response.
The colour blue tends to create feelings of trust, confidence and security. It is associated with depth and stability. This helps to reinforce a user’s confidence in a business as it calms them and promotes safety and success.
Purple is a combination of red and blue, meaning it has both warm and cool properties. It is considered a sophisticated colour, usually associated with the high class, wealth and royalty. It also gives of the impression of calmness.
Obviously perceived as a feminine colour, pink can be seen as innocent, sweet and delicate.
The colour green signifies life and is thought of as a soothing colour, relaxing and easy going, although iconically represents jealousy. It is often used to portray companies as eco-friendly or rural based.
Brown is another earthly colour which is associated with warmth, reliability, support and dependency.
So do your business colours represent your estate agency correctly?