Losing potential clients in a blink of an eye?
01 August, 2018 | Web design
New stats reveal that a snap judgement of your website is made in 0.05 seconds, equivalent to a blink of an eye and they could be gone but why are visitors these days bouncing off your website so fast?
Every estate agency website should have Google Analytics in place so they are able to monitor how many people are coming to your website, where they are coming from and how long they have stayed. If your visitors are clicking on your website and leaving straight way then that’s a sign that you are doing something wrong. Here are the main reasons you may be losing potential business in the blink of an eye:
1) No clear direction
Of course, you know what your business does and how your website works but someone who has found you through Google, Facebook or anywhere else may not have a clue about who you are, what you do or what you have to offer. People have certain expectations when arriving at your site. They want to able to navigate from page to page with ease, find the information they are looking for at a glance and don’t want to have to deal with clutter.
Your website should be simple to use, centring on all the key features of your business. Don’t fill up your website with pointless functions and content.
2) You aren’t optimised for mobile users
A huge proportion of your traffic will be coming from mobile devices and keep in mind that traffic from mobile is only going to grow. There is no doubt that every estate agent needs to have a mobile-friendly version of their website.
Mobile users want information fast, including easy access to contact information, maps and property information.
Remember, 1 in 3 people would go to a competitor if they had a poor mobile experience… don’t overlook mobile optimised websites.
3) Not up-to-date
Outdated content looks very unprofessional and is likely to just annoy your users. This could be a blog or a social media channel that hasn’t been updated in months, property listings that remain on your website for weeks even though it has been sold, broken links or even general content that has incorrect information, spelling mistake or grammatical errors.
Make sure you maintain your website by keeping the content fresh and up-to-date.
4) You are too slow
The speed of your website is extremely important for the user experience. Web users want the information quick and simple but a website itself could slow them down.
It’s not uncommon for websites to still be using Flash technology. This was a big craze several years ago but these days web users hate it, due to its slow load speed. However, Flash isn’t the only thing that could slow them down, so ensure your website load speed is up-to-scratch.
If your website does suffer from a high bounce rate but you are still unsure why, then feel free to request a free website review here and we would be happy to assist you.