How your Estate Agency can find time for social media

Most estate agents avoid social media due to the lack of time they have so how can you make time for social media?

Social media is already extremely popular for businesses, and with social media still growing this won’t be changing anytime soon.

Here are two reasons to jump on board:

1. Facebook – the average person spends 1 out of every 7 minutes on Facebook

2. Twitter – each and every day there are at least 340 million tweets

It’s time to make time

You don’t have to cut out any tasks you may do from day to day to make time for social media. One of the best ways is to include updating your social media account into your daily routine is to do it while checking your daily emails. You will check your emails several times throughout the day so while you are doing it why not like a Facebook status that relates to your business or retweet a post.

Plan

Figure out a time and schedule that works for you, keep in mind you don’t have to spend hours routing around on these social networks. If you read a post or an article that you think your customers may like just post it straight away.

Consistency makes a lot of difference

Just like checking emails, social media can become a natural daily routine. If you log on and post one thing everyday not only will it increase your reach and followers but it will become natural to you.

Don’t spread yourself too thin

Many estate agents make the mistake of over-reaching. You don’t have to be active on every single social media platform. You should only use the social platforms that fit your business and that hold your audience.

If you do some investigating, you will discover that you will benefit more from some social networks than others.

Be professional

Respond to posts, answer questions and retweet or repost things you think will interest your audience. Also get involved in the social community and write articles in a manner that makes you sound like you are a professional in your industry.Â

This will help you gain trust and help spread the word about your business.

So get started!

The basic social media campaign takes very little time and effort to get started, but the benefits don’t start happening until you dedicate yourself towards your social accounts. Give it a go and see if you can make it part of your daily routine.Â