How Important Is Web Design to the High Street Agent

| Web design

How Important Is Web Design to the High Street Agent

It has been reported that two-thirds of sellers do not visit a high street agent’s office before putting their property on the market with them.

The report also showed that only 37% of landlords visit a lettings agent’s office before making the instruction.

The figure comes from the Property Academy’s tenth annual Home Moving Trends and Landlord & Tenant surveys, which had over 15,000 responses from customers of agents all over the UK.

Of course, this doesn’t mean your office is unessential to your business but with so few sellers and landlords actually visiting estate and letting agent’s offices, it does draw the question - how important is web design to the high street agent?

With 8 out of 10 clients seeing you online first and estate agent websites attracting on average 52 new clients every day, having a top quality website that outperforms your competition is one of the most crucial marketing tool for the modern day estate agent.

Why is web design important?

Web design is one of the most effective marketing tools for any business. However, these days anyone can throw up a website together pretty easily, but having a truly professional website that delivers by drawing in customers and increasing sales is a lot trickier.

So here are the reasons why web design benefits local businesses so much:

1) Reach more customers

As stated above, 8 out of 10 customers find you online first and a good website will draw these potential clients in and turn them into your clients.

A well designed website, can guide your audience to the actions or information you want them to see quickly and easily without wasting their time or making a bad first impression.

2) Builds credibility  

A shoddy looking website won’t do you any favours and it is more likely to hurt your brand permanently. An unprofessional website will drive away customers, yet a professional-looking website will help people connect with your brand.

First impressions last, and an elegant website that is creative, yet simple will send the message that you are an efficient, professional and modern business.

Remember, your website directly reflects your branding, and you have the power to control how people perceive your company online.

3) 24/7 accessibility

A website acts as the modern day office window that is open 24/7 providing your audience and potential customers with a wide range of information regarding your business.

This is why more and more people are turning away from visiting your office, simply for the convenience of being able to find all the information they need at the click of a button. 

Luke Stanley