Build a website that drives engagement
14 June, 2013 | Web design
It is easy to get hung up on the number of visitors you drive to your website but even if you had millions of users coming to your website, it’s no good if they aren’t buying.
The key to building a website that drives engagement and converts visitors is the effective use of a call-to-action. A call-to-action gives the user directive sending them along the right pay to convert.
Why are call-to-actions important?
- On average, only 3% of visitors take action on a site.
- The majority of users leave after just 8 seconds of being on a website.
- 96% of visitors that come to a website are not ready to buy.
Increase engagement with an effective call-to-action:
1. Colour drives clicks
Red, green, blue and orange call-to-action buttons have been proven to have the best effect for boosting conversion rates.
2. Think outside the box
Most call-to-action buttons are rectangular. Try to experiment with different shapes to help the button stand out.
3. Take action
The call-to-action should clearly state what action you want your visitors to take. Use words like “Search” or “Click” to encourage an action.
4. Back-up action
Many visitors won’t be ready to take the primary action you suggest so be sure to provide a back-up option. This could be to sign up to your newsletter or email alerts.
The call-to-action needs to be towards the top of the page (above the fold). You don’t want your call-to-action to be hard to find.
6. Size matters
Big and bold call-to-actions work best as they stand out and gain the users attention. However don’t make it too big as your call-to-action shouldn’t overpower the sites content.
7. Optimise for mobile
Your call-to-action should be able to be seen and clicked on via Smartphone, tablet and any other mobile device.
8. Keep it simple
Including too many fields in your contact forms will deter users from filling them out.
9. Be social
Make it easy for people to share, like and comment on your content.
10. Use them everywhere
You should try to have some form of call-to-action on every page of your website.