5 Reasons Why You Must Be Responsive

 

More and more estate agents are switching to responsive design. The shift to responsive web design is due to the increasing use of a wide variety of devices and the affect it is having on the user-experience and the design.  

What may work for one device isn’t likely to work on another, for example interacting with a website on a smartphone isn’t going to be the same as on a desktop computer. Factors such as screen size, pixel resolution and click vs touch are now crucial when it comes to creating a responsive website.

These days, having a responsive website is a necessity, not only for the user-experience but also SEO. Mobile search has surpassed desktop search and mobile internet usage is continuing to rise.

Here are 5 reasons why you need to have a responsive website:

1) Flexible

Websites need to be able to adjust to any screen size whether it’s a 27 inch Apple Mac or a 4 inch iPhone 5s. No matter what device your audience is viewing your website from it has to be easy to read, use and navigate. This is something a mobile website just can’t do.

2) The best option for user experience

Good user experience is the difference between someone staying on your website and someone leaving your website and going to a competitor. You need your audience to be able to engage with your website and absorb your content on whatever device they are using.

3) Increases your reach and visibility

Last year, Google introduced the mobile-friendliness algorithm update which favours mobile-friendly websites within their mobile search results. A responsive website will not only enable you to rank higher within Google but also help you to stand out with the Mobile-Friendly label which will be displayed next to your listing.

4) Increase in sales/conversions and reduce bounce rates

Due to the improved site experience responsive web design offers and the consistency of the user experience across all devices, responsive web design has a positive impact on conversion rates as users are familiar with the navigation of your site which will be the same across all devices.

5) Google approved

Google dominates search in the UK and will be the source of a great deal of traffic to your website so it is important that we follow their advice and guidelines. Google favours responsive design as it provides the best user experience for their users, as well as makes it easier for them to index, organise and crawl as your website as it is all under one domain.