4 Things A Vendor Might Do Before Using Your Services
21 November, 2018 | Web design
It’s fair to say that with mobile usage at an all time high, almost everyone has instant access to almost everything right at their fingertips.
This type of source gives all businesses a treasure trove of advertising space that enables them to sell to more customers from anywhere at any time.
However, with this kind of access to an abundance of information, it changes the way we buy. We don’t always think of what we need to by and then buy it anymore. In this day and age, you need to justify why your customers should use you instead of your competition.
Because of this, it is vital that you understand the average persons decision-making process before using a service or buying a product. If you can solve this then it will help you increase the chances of people using your service, allowing you to expand your reach and increase sales.
Here are 4 important steps your potential customers might take before they even consider using your services:
1) Google Search
93% of people will begin this process with Google, meaning the search engine will likely be the first step of steering potential customers to your business.
So how do you go about getting found on Google?
- Organic Search – this is the most important place in which you have to appear on Google. SEO will help you achieve high rankings within the organic search results.
- Local Search – As a local business you have the ability to appear within Google’s local search which is prominently display near the top of Google’s search results page.
- Paid Search – for instant results, you will need to advertise on Google. This means paying Google to appear at the top of Google, which can be rather costly.
Ideally, your business will appear in all three locations. However, we know this isn’t necessarily possible if you have a limited budget. If this is the case, we would recommend that you focus all your attention on SEO as it will likely drive the most traffic and the highest return on investment.
2) Research Your Service
Once they have found you, potential vendors will likely want to make an informed decision before buying.
They will want to research your business and services to see if it is the best fit for them. They will find this information by visiting your website so ensure that it holds all the information the customers need to help them make the right decision.
To do this you will have to give them something more than just a list of services you provide. Explain what makes your services better than the competition and how it will have a positive impact on them.
3) Check Reviews
Most people these days will check company reviews to ensure that they are reputable. People want a reason to trust the businesses they are dealing with and the best way to do that is by checking out their online reviews.
Potential customers will want to see if people have had positive experiences dealing with you so will turn to reputable review websites like Google, Facebook or Feefo to find out.
If you don’t have any reviews, it may look suspicious so ensure you have asked existing customers to leave a review for you (the more the better).
If you have too many negative reviews it will raise a lot of red flags so ensure you respond and attempt to fix the reviewer’s problems in a professional manner.
With 94% of people saying a negative review has convinced them to avoid a business, keeping on top of your online reviews is crucial.
4) Research The Competition
If someone is looking to sell their house, they aren’t just going to go to one business for advice. They will check out at least a couple of other local estate agents to ensure they are getting the best deal and make the right decision.
You must convince them that you are the best. It’s easy for a potential customer to confuse the best deal with the cheapest deal so if you aren’t the cheapest in the area help them understand why they will be paying more for your services. How will it benefit them? Will they get a better return on investment?
Whatever makes your company better than your competition, ensure you get the message across to your potential customers!