3 strategies you must incorporate to drive traffic to your blog

 

With millions of blogs across the net covering every aspect of life, it may seem a daunting task to get people on to your business blog but there are hundreds of ways to entice new readers to your blog.

Many blog writers believe just writing a blog is enough and that without any more effort readers will come flooding in but in reality drawing people to your blog is very difficult.

So before we get started we should clarify why people will regularly visit a blog. The two basic reasons as to why people visit a blog is to gain useful/educational information about a topic and for entertainment purposes. If you aren’t providing this to your readers you aren’t likely to retain a fan base.

If your blog offers valuable information, these are the tips and tricks to use to drive traffic to your website:

1. Write about things people want to read

This may sound obvious but many writers forget the importance headlines and content that will actually interest their audience. If you write posts that the reader will find interesting they will be more likely to come back again and again.

The best way I’ve found to pick the right topics for our audience is through trial and error. Using Google Analytics it is easy to see what people like to read about and what people don’t.

2. Use social networking to share posts and find a new contacts

Facebook, Twitter and Google+ attract a huge range of internet users who like and share articles to all the friends and followers daily.

These social platforms are perfect for spreading the word about your blog and boosting traffic to your website.

3. Optimise your posts and don’t underestimate the long-tail keywords

When you are writing an article remember to optimise the page with keywords that relate to the post. This will help users find the article through the search engines.

Also remember to link keywords that relate to internal pages of your website. For example if I am talking about long-tail keywords, I will add a link directing people to an article I had written in the past about long-tail keywords. This will encourage people to go deeper into your website and keep them there longer.

There are hundreds of strategies to encourage users to your blog but these three tips are a good place to start. Be sure to write consistently otherwise readers will lose interest in your blog fast.

By Luke Stanley
SEO Consultant