10 Stats That Prove Web Design Is Essential

Your website is your 24 hour online shop window, and is essential for online success. This is why you must leave a lasting impression on your website visitors every time they visit your website.

If your website doesn’t look professional and/or credible, you will more than likely scare your potential customers away.  

Here are 10 reasons why your website must be beautifully designed:

1) 94% of website user’s first impressions are based on design alone.

2) 94% of people said that the sole reason they have mistrusted or rejected a website was because of the design of the website.

3) 38% of people will stop engaging with a website if the content and/or layout are styled poorly. Content appeal really does matter!

4) 50 milliseconds – the time it takes for users to form an opinion about your website.

5) 75% of people make a judgement on a company’s credibility based on their website.

6) 48% of people cited web design as the primary factor on deciding whether or not the company is credible/trustworthy.

7) 59% of people would rather engage with content that’s beautifully designed than just simple content layout.

8) 39% of people will leave your website if images won’t load or your website takes too long to load.

9) Speed is everything. Your websites engagement can increase by up to 27% if it is just one second faster.

10) It only takes 2.6 seconds for a user to pick out the parts of a website that most influences their first impression.

But what areas of a land page draws in the most interested?

Here are the top 6 most eye grabbing parts of a web page:

1) Logo

2) Main Image

3) Primary navigation

4) Search box

5) Content

6) Social links (if positioned prominently)