Simple Tricks To Boost Your SEO
07 March, 2018 | SEO
Google’s search algorithm has thousands of signals that analyse your website and rank it accordingly. These signals change and update quite frequently which makes it difficult to figure out how to get your website to the desired position one spot.
Understanding Google is the key to finding success. So how does Google work?
The algorithm changes and updates are only done in order to bring the most relevant, high quality websites to as many people as possible. These algorithm signals help Google identify which websites provide the user with what they are searching for and rank them highly for the specific keyword.
So to be number one you have to have the best website that is optimising for your chosen keyword.
However, most of you aren’t overly tech savvy and most of the algorithm signals will go over your head, yet there are still ways in which you can make your website more Google friendly with these easy to do tips.
Here are 5 easy tips to boost your SEO:
1. The keyword should be in your Title, Headers and Meta Description
Your keyword should be included throughout the page. Make sure you include in the primary content spots like the Title, Headers and Meta Description.
2. Every page should focus on a different keyword
Google will be analysing every page on your website to try and identify which word or phrase is most relevant to that page. Ensure all your keywords have a paged dedicated to them. Also remember no two pages on your website should be talking about the same thing.
3. Only write natural content
Once upon a time, a lot of content was primarily written for the search engines. These days it is crucial all your content is natural, as you are writing for real people not robots. Don’t stuff in keywords awkwardly thinking it will increase your chances of ranking highly, it won’t.
4. Make sure your blog articles aren’t too short
Google is always looking for an extensive source of information. Ensure your articles are at least 300 words long and filled with unique, interest and informative content. Anything less could lessen the quality of the article in Google eyes. Remember more content is always better.
5. Have search engine friendly URLs
Google favours clear, relevant and informative URLs and users prefer them too. URLs will random letters and numbers makes no sense to anyone. What would you prefer to see? www.example.com/service/buying-a-property or www.example.com/12315es545sn84
Having clear URLs will help Google and your audience clearly understand the page.