Simple Tricks To Boost Your SEO
23 January, 2019 | SEO
Google’s search algorithm has thousands of signals that crawl and analyse your website to rank it accordingly. These signals change and update quite frequently which makes it difficult to figure out how to get your website to the much-desired position one spot.
To be number one you must prove to Google that your website is the best and most relevant website that is optimised for that specific keyword.
Google’s algorithm is vastly complicated and can take years of research, and endless trial and error to understand the way it truly works but as most of you aren’t overly interesting in learning about the full extent of the world of SEO, here are 5 simple tips in which you can make your website more Google-friendly and likely to rank within Google:
1) Keywords should be in your Title, Headers and Meta Description
Your chosen keywords for the webpage should be included throughout. Make sure you include your keywords within the primary content like the Title tag, Headers and Meta Description.
2) Every page should focus on a different keyword
Google will be analysing every page on your website to try and identify which words or phrases are the most relevant to that page. Ensure all your keywords have a paged dedicated to them. Also remember that no two pages on your website should be talking about the exact same thing.
3) Only write natural content
Once upon a time, content was primarily written for the search engines. These days it is crucial that all your content is written naturally for the people it is intended for. Don’t stuff in keywords awkwardly thinking it will increase your chances of ranking highly, it won’t.
4) Make sure your blog articles aren’t too short
Google is always looking for an extensive source of information. Ensure your articles are at least 300 words long and filled with unique, interesting and informative content. Anything less could diminish the quality of the article in Google eyes so remember more content is generally better.
5) Have search engine friendly URLs
Google favours clearly structured, relevant and informative URLs as do your users. URLs with random letters and numbers makes no sense to anyone.
For example, what would you prefer to see?
Having well-structured URLs will help Google and your audience clearly understand what the page is really about.