SEO Checklist For Better Search Rankings
28 February, 2018 | SEO
Improving your rankings will help you achieve a higher click through rate, which in turn will increase website traffic and lead generation as you will be move visible the higher you are.
On average, position one gets 32.5% of clicks, whereas a position 10 ranking will get less than 3% clicks. It is vital you appear as highly as possible on the search engine result page.
Here are 8 points that will help you achieve higher rankings:
1. Analysis your current performance
You need to understand where you are before you can improve. Ensure you have Google Analytics set up for your website and start there.
Google Analytics will help you to understand where your traffic is coming from, what keywords and pages are popular, how many clicks you are getting, etc.
2. Cover the basics
Content is king when it comes to SEO so ensure your page titles, URLs, H tags, alt tags, page content and meta data is optimised for your chosen keywords.
3. Be mobile-friendly
It’s a mobile age and Google are now taking mobile-friendliness into account when ranking your website.
4. Fix anything broken
You may be surprised to find the number of errors an old (or even new) site can have. Broken links, broken images, crawler errors and spelling and grammatical errors are very common so keep an eye out for them.
5. Ensure your site architecture is up to scratch
How your site is laid out and navigated is crucial for creating an amazing user experience. Not only this, it can help boost your SEO rankings too. If a websites site structure flows and it is easy to navigate then pages can be crawled and indexed easier by Google.
6. Build inbound links.
One of the most important factors when it comes to building trust and authority is inbound links. You can start by publishing on local directories, industry directories, etc.
7. Create relevant content that is shareable
The most popular way to do this is in the form of a blog and is a vital part of any successful SEO campaign. You can create content in many forms, video, written content, infographics, pictures, etc. The key to successful content is by writing high quality content that provides valuable information to the readers. It is important you share your content through e-newsletters, social channels, etc to boost your reach.
8. Improve website loading speed
Website loading speed has become a huge ranking factor due to the obvious fact that users want information fast. If your website takes longer than a couple of seconds to load, the user is unlikely to hang about. Ensure your website loads fast!
These tips will help you achieve better results; however don’t expect them to come overnight. Google works on its own schedule and unfortunately it takes time, consistency and effort to achieve great SEO rankings.