How to SEO your Website
15 November, 2017 | SEO
There are many factors to consider when building a website, but to begin with you need to decide what you want the website to achieve.
Some people focus on the design and add the content later while others build the website around the content. However you decide to create your website you need to ensure you take your two primary audiences into consideration, the users and the search engines. Your priority should always be the users but do keep the search engines in mind during the build.
Search Engine Optimisation is how you are going to draw in new customers on an ongoing basis but without a smooth users experience you are sure to lose all these new customers quickly.
Here are some simple tips to help you increase traffic to your website:
1. Specific Content
We may tell you to add keywords throughout your website but these keywords are only useful if they are embedded within meaningful, relevant content. The content needs to be specific to the page, engaging, informative and clear, as Google loves content written for the user.
2. Need for Speed
When you are having your website built ensure you talk to your web designer about loading speed. Recently Google has made website speed a key factor in their algorithm because users hate having to wait around for websites to load.
You also will want to avoid using Flash on your website.
3. Get involved with Social
Social media is a great way to stay and get in touch with people. It is also equally important for SEO as Search Engines such as Google now incorporate social signals into their algorithm. The more achieve you are the higher your Google rankings will be.
4. Create a blog and USE IT!
You can use a blog to achieve many things and to improve rankings is just the top of the iceberg. Search Engines love fresh, original content and a blog will also allow you to add more keywords to your website.
Keep in mind that a blog is only beneficial if you update it frequently. Only posting once every other month won’t help bring your website up the rankings.
5. Links to, from and within your website
Regularly checking your internal and external links can save you losing rankings as well as helping boost them.
Regularly check and fix broken links, only link to relevant places and avoid linking to low quality websites. If you stick by this you will avoid dropping in rankings.
You need to remember that SEO is an ongoing process, not to mention ever evolving so it is a good idea to keep up with the latest SEO blogs. This way you will always stay ahead of the competition.