5 metrics you need to track!


5 metrics you need to track!

To get the most out of your estate agent website design, you need to monitor how well your website is performing. By tracking metrics you can measure the success and failures of your website, allowing you to make informed decisions about your website.

But which Google Analtics metrics should you be monitoring?

You should keep an eye on:

1. Where the traffic is coming from?  

Where to find – Google Analytics > Acquisition > Overview

What strategies should you be focusing on? Which ones are working for you and which ones aren’t?

Are you drawing in a sufficient amount of traffic from the search engines? Is your social media effort drawing people to your website? Here you will find out all this information.

2. New Visitor Growth

Where to find – Google Analyics > Audience > Behavior > New vs Returning

If your site is well optimised it should lead to more visitors. Attracting potential new clients should be a priority. It allows you to see what market strategies are really drawing in new visitors and what ones just bring back old visitors.

By tracking both will enable you to produce more successful marketing strategies in the future.

3. Popular pages

Where to find – Google Analytics > Behavior > Site Content > All Pages

It’s important to know what pages are important to your customers and to see if they need to be improved. If a single page is drawing in a huge amount of traffic, then it is crucial for that page to be perfect.

You will want the content on that page to be high quality and you will also want to include a call-to-action within that page in hopes that the user will follow onto another page within your site.  

Use this information to determine which content gives you the best results.  

4. Bounce rate

This will help you see which pages need working on. It will help you to determine which pages are not relevant to what the user is looking for as well as the pages that aren’t offering easy access to a following page.

If the page has a high bounce rate and a low average time on page, then the page isn’t relevant and needs to be improved. If the page has a high bounce rate but a good average time on page, then the page navigation needs to be looked at.

5. What devices are your visitors using?

Where to find – Google Analytics > Audience > Mobile > Overview  

This is broken down into 3 categories, Desktop, Mobile and Tablet.  By monitoring the devices your customers are using, will help you improve the overall user-experience of the website.

If you don’t have a mobile website but you are receiving a lot of traffic from mobile devices, you may need to consider getting a mobile website. Especially if the bounce rate is high as this means your customers aren’t satisfied by the user-experience and are likely to be going to your competition.

If you have high traffic across all three devices a responsive website may be the solution for you.

Monitoring these 5 metrics will allow you to make an informed decision on the type of website you should have, which in turn will improve your overall performance as a business.  

Luke Stanley