The iPhone X is Dead
24 January, 2018 | Technology
The iPhone X may be the best iPhone ever but according to an industry analyst, it’s unlikely to see its first birthday.
The iPhone X was released to mark the 10th anniversary of the first ever iPhone and was said to be one of the most innovative mobiles of 2017.
However, KGI securities analyst Ming-Chi Kuo (who has a long track record of accurate Apple predictions) has said that the iPhone X will come to the ‘end of life’ by the end of 2018, meaning there won’t be a cheaper model released this year.
Apple is thought to be planning on introducing 3 new iPhones this September, which are likely to replace the iPhone X.
The discontinuing of the iPhone X is in response to the weak demand, particularly in China. Despite a positive attitude during a trip to China, where Apple’s CEO Tim Cook said he “couldn’t be happier” with the demand for the iPhone X, analysts have claimed that shipments of the device may be a low as 35 million in the first quarter, a number that may seem like a lot but is actually 10 million short of what was originally estimated.
Ming-Chi Kuo thinks Apple won’t drop the price of the £999 iPhone X like it usually does when new iPhones are released as it “would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model”.
"Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1" LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018."
This prediction came after he also predicted that Apple will release 3 new iPhones with edge to edge screens later this year. This device will come in 5.8inch, 6.1inch and a 6.5inch.
The discontinuing of the iPhone X is likely down to it being too similar to the 6.1 inch iPhone that will potentially be released this September and the fact that it will be too expensive in comparison for an old model.
The 3 new iPhone’s will cover all the price points, leaving no room for the iPhone X meaning it will simply be replaced by new models.