iPhones that will drive people to upgrade

| Technology

Apple’s CEO, Tim Cook has attempted to ease fears over the iPhones decline in sales for the first time ever which led to the first revenue decline in 13 years for Apple. He has said that the dip in stock price was a “huge overreaction” and that the up and coming iPhones will make people wonder how they ever lived without them.

Tim Cook said “We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones” and “We are going to give you things that you can’t live without, that you just don’t even know you need today. You will look back and wonder: ‘How did I live without this?’”.

However, Cook didn’t elaborate on what upgrades we are likely to see for the future iPhones.

Apple have also been criticised over its Apple Watch, which failed to meet expectations despite being the number one selling smartwatch in the world with 13 million devices sold in 2015.

Cook responded to this criticism by saying - 

“If you look all the things Apple has done over time, at the time that they were done they are rarely ever seen like they were in retrospect.

“I think the watch will be like that too. If you look at iPod it wasn’t viewed as a success, but today it’s viewed as an overnight success. The iPhone was the same way. People were writing about it not having a physical keyboard, obviously no one would want it.

“In a few years we will look back and people will say, ‘how could I ever have thought about not wearing this watch’, because it will be doing so much for you. Then it will be viewed as an overnight success.”

From what Tim Cook said, Apple doesn’t believe that the decline in iPhone sales is down to the iPhone having reached its peak saying –

“Eventually everyone in the world will have a smartphone, but penetration is around 40% so there is a long way to go. In the short term, the iPhone upgrade rate affects all countries, including China. But the switcher rate is up to nearly 40%.

“What that says is that the market doesn’t need to be growing hugely for Apple to grow. If we can get switchers we can grow.”

The decline in iPhone sales may prompt Apple to start making more bold and innovative design and software updates to their new iPhone range, so fingers crossed we will see something spectacular later this year. 

Luke Stanley