iPhone Sales Drop Again

Apple has announced that they have sold fewer iPhone’s in the first 3 months of 2017, compared to the first 3 months of 2016.

Apple sold 50.8 million iPhones in that period of time, which is down 1% year-on-year. Last year, Apple sold 51.2 million units and analysts were estimating at least 52.27 million units would be sold in the first quarter of 2017, which has caused Apple stocks to drop.

Tim Cook, Apple’s CEO, blamed the slight decline on sale to a “pause” as customers wait for the next generation iPhone which is expected to be released later this year.

However, although the amount of iPhones sold were down, Apple’s revenue from iPhones increased by 1% due to the sales of the more expensive iPhone 7 Plus.

Apple also reported a 4.6% rise in revenue all-round with quarterly revenue of $52.9 billion. The increase is revenue is down to other services like Apple Pay and the App Store which increased sales by 18% to $7 billion.

The tech giant also mentioned a growth in Apple Watch sales, as well as Beats earphones and the new AirPods.

It will be exciting to see what Apple has lined up for us this year as it is the 10^th anniversary of the iPhone meaning expectations are very high for the next generation iPhone.

With the iPhone 7 having come out last year, Apple fans and experts are expecting Apple to skip the usual incremental upgrade and release a brand new major overhauled smartphone.

Rumours suggest that the next generation iPhone may include such features as 3D facial recognition, wireless charging and even curved display which is likely to put Apple back on top after this disappointing first quarter.