Why you need to be active on Instagram

| Social media

Instagram is now one of the most popular social media platforms out there and can no longer be ignored by estate agents who want to expand their reach, generate new leads and get creative.

Here are some great facts and stats to open your eyes to the world of Instagram and why you should be on it:

Instagram basics:

1) Instagram has over 500 million monthly active users.

2) 300 million of those people are daily active users.

3) More than 95 million photos and videos are posted every day.

4) Those Instagram posts receive 4.2 billion Likes per day.


Branding on Instagram:

5) 90% of the top brands are on Instagram.

6) The number of active brands is constantly increasing.

7) On average, over 80% of brands on Instagram post at least once a week.



8) Engagement rates per post have grown 53% year-on-year.

9) Posts with hashtags and location tags receive the most engagement.

10) Posts with only one hashtag receive the least amount of engagement.

 11) 54% of brands promote their Instagram through Facebook.

12) On average, photos receive 37.5% more engagement than videos.


Why Instagram is so successful:  

13) Visuals are processed 60,000 times faster than text.

14) 40% of people respond better to visual information alone, than plain text.

15) People remember 80% of what they see.

16) People only remember 20% of what they read.

17) And 10% of what they hear.


Luke Stanley