Drive Traffic From Social Media

| Social media

Drive Traffic From Social Media


It is important to know where your website traffic is coming from and where and how you can generate more traffic. You can do this by monitoring your Google Analytics results and unlocking this data is key to your online success.

Blogs are one of the best ways in which you can share information through social media to boost brand recognition and sales. With the right tools and strategy, you can highly increase your social activity and visibility online.

So how can you achieve this? Here are 5 tips to help you build more appealing posts that will attract a higher click through rate from social channels:

1) Write attractive headlines

Titles are very important when it comes to blog posts for click through rates, SEO and social media. The wording of a title can be the difference between someone clicking or not clicking on the link so ensure your titles are appealing to your audience. You want a title that will grab their attention quickly.

Using adjectives that appeal to the users emotions are a proven strategy that works for titles. Also number lists, solutions to problems and questions work very well too.

2) Don’t neglect Meta Descriptions

This information shows up directly in the search engine results pages and as the description to the post on Facebook too. Not only do you need a compelling title but an informative and enticing description to go with it.

3) Post content often and consistently

The more you post, the more traffic you will receive. Building up a fan base is important for social media and to achieve this you need more than just high quality content. To entice your audience and get them visiting regularly, you need to post regularly. We would advise at least once a day.

4) Be mobile-friendly

Anything you post on social media has to be mobile-friendly. These days the majority of social network users come from mobile devices. Your blog posts, content and anything else you may post needs to be optimised for mobile to ensure the best user experience.

5) Use eye-catching images/videos

Social media is a very visual place, and eye-catching images/videos are favoured among users. Make sure the pictures you use are relevant and vivid to entice the user. Also make sure the videos you post are informative or entertaining.

Creating high quality content takes time and effort so once created make sure it stands out and is seen by as many people as possible. 

Luke Stanley