7 Ways Being Social Can Help Estate Agents

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7 Ways Being Social Can Help Estate Agents


Social media can be a huge benefit to estate agents if used correctly. Social media is becoming more and more of a necessity for estate agents and all businesses should be getting involved. 

Check out these 7 ways being social can help your estate agency business:

1) Traffic

Social media will help drive traffic to your Estate Agent website. The more people that visit your website, the more people will see your property stock, which in turn helps trigger enquiries and sales.

2) To Inform and Educate

Social media gives your customers a platform to learn about your business, your industry and your local area. Focus on what the customers want and need to ensure you attract the right audience.

Posting links to information that your customers find useful will encourage them to follow you on social media.

3) Brand Awareness

Social media isn’t as popular as you may think among estate agents and the majority that use it don’t use it correctly. Therefore, if your business engages with customers via social media, it will help you to stand out from the competition.

The more you post, the more likely you are to be seen. Good content will likely be shared, expanding your reach and getting your brand in front of a lot of eyes.

4) Brand Personality

Social media platforms can promote your brand personality. Your customers will get a sense of who you are by what you post and a human approach helps the users trust you before they meet you.

5) Promotes Business At A Low Cost

Social media marketing provides a higher return on investment than many traditional forms of marketing!

6) Engage With Your Audience

Social media allows you to engage within your local community. As a local business you are uniquely positioned to engage on a local level where larger businesses can’t. Posting local information can go a long way and will help people see that you are an authoritative figure within the area.

7) Sharing

Social media makes it easy for people to share your content with other local people. Your followers can like, share or retweet your content enabling them to share it with their friends and family. This will increase your visibility within your local area.

Luke Stanley