Facebook Is Killing Snapchat
23 May, 2018 | Social media
Snapchat introduced Stories back in 2013 and it has become the social apps most prominent feature.
Stories, where you share pictures and videos are expected to dominate social media in the near future, and Facebook must have anticipated this as they tried to buy Snapchat back in 2013 for $3 billion.
However, Snapchat rejected the offer and Facebook instead choose to copy Snapchat’s signature feature and spread it across their other social platforms, Instagram and WhatsApp.
Despite, Snapchat having invented and popularising the feature, all of Facebook’s Snapchat clones are now beating the original.
Facebook Stories, which was introduced to the platform a little over a year ago now boasts 150 million daily Stories users.
Snapchat does have 191 million daily users but those users produce less than 150 million daily Stories.
Facebook Stories combined with Instagram and WhatsApp Stories have close to a billion users just for its Stories.
Facebook Stories – 150 million users
Instagram Stories – 300 million users
WhatsApp Stories-like Status feature – 450 million users
Facebook have also decided to monetise their Stories platform, which if successful could pose a huge threat to Snapchat, as their advertisers may decide to shift their budgets across to Facebook.
Facebook CEO, Mark Zuckerberg predicts that Stories will one day become more popular than Newsfeed posts, and at this time Stories usage is growing extremely fast.
Could this be the beginning of the end for Snapchat?