A quick guide to mobile optimised websites

The web is seeing a shift across to mobile search with more and more users surfing the net via their mobile devices. These devices have become increasingly popular due to their convenience, flexibility and speed.  

Today mobile is more important than ever before and ensuring your website is mobile friendly is vital to its success.  

If you are still undecided on whether to make the leap to mobile optimisation or you are unsure how you should implement it, then these 4 facts will clear a few things up and make you decision easier.

1. Go responsive

If you are looking for the best, most advanced option for your website, that will ensure your site works on every sized screen available, then responsive web design is for you. A responsive website is effectively a flexible website that will adjust to your customers screen size no matter what device they are using, giving them the best user-experience possible. Responsive web design is essential for any estate agent that cares about the customer experience.

2. Mobile search will soon exceed desktop search

With the popularity of mobile devices it comes as no surprise that mobile usage will pass desktop usage in the near future. This means the future of your website will depend on how you choose to approach your mobile user-experience.

3. Not going mobile will affect your SEO

Google has stated that there will be demotions if a site is not mobile friendly or is misconfigured when it comes to being mobile optimised.

The demotions for now, only effect mobile search results but with 40% on traffic to your website being from mobile (on average), ranking within the mobile search results for your chosen keyword should be main priority.

Google are taking mobile SEO very seriously and will continue to go in this direction as mobile search becomes more dominant.  

4. The importance of mobile site speed

81% of mobile searches are driven by speed and convenience, if your website loads slowly on a mobile device than it is poor for the user-experience, meaning it is very unlikely that your potential customers will return.