How your website appears in Google is vital, not only where you appear within the rankings but how your listing is displayed.
This is usually an overlooked aspect of marketing yourself online, but is crucial for maximising the number of visitors to your website.
The first point of interaction between your business and many of your potential customers will be on Google. This means that your listing within Google should be aesthetically pleasing as well as relevant to the user. After all, the better your listing looks, the more likely people will be inclined to click on it and visit your website.
Until recently, the only way to maximise click-through rates within Google was through using compelling and attractive titles and Meta descriptions. Both of which are still vital yet Google has now offered another way to improve the look and appeal of your listings.
You are now able to make star ratings appear directly underneath your Google listing, displaying the rating you have obtained from existing clients.
Turning your listing from this –
Into this -
Does your website work with Google’s star rating to promote customer reviews directly under your Google listing within Google search engine results?
If you’d like star ratings to appear under your business on Google, get in touch…