Understanding search for Estate Agents (part 2)
19 June, 2013 | Online marketing
Last week we discussed why search is important and what makes a good keyword, moving on from this we are going to look into choosing the right keyword for you and how to gain traffic from it. This is a crucial part of the SEO strategy ensuring a decent amount of traffic will be coming to your website.
Gain more friends through the long tail
What we mean by ‘long tail’ is a specific, niche search phrases, usually more than 2 words in length, that offers a low competition and low search volume but draws in people with more intent to use the services you provide.
The top 10,000 keywords make up less than 20% of overall search traffic. 70% comes from long tail keywords which are highly specific and between 4 to 6 word phrases.
Why not just rank for the popular keywords?
Ranking for popular keywords is a slow and costly process as you will be competing with hundreds of other websites. With vague keywords you are less likely to draw in customers that are ready to use your services.
Why do long tail keywords work?
With long tail keywords you can rank highly fast. Long tail keywords offer less competition for more specific leads. The customers searching for these types of phrases are usually in a better position to do business with you, as they are interested in what you have to offer.
Analyse your competition
Keywords aren’t just earned; they are won from your local competition.
You should start by making a list of who your competitors really are. Go to Google and search for your primary keyword (e.g. Estate Agents in Leicester). See who is ranking on page one, this is your competition...
Review their content
Have a look at your rival’s title tags, Meta keywords and Meta description on their website as it may help you find new keywords you haven’t thought of yet.
Don’t just copy your competitors, find out where they overlap and use their content to think of keywords they haven’t.
Now you have your list of keywords you have to see if they are worth optimising. It is pointless optimising for a keyword that draws in no traffic.
Use Google Adwords Keyword Tool, this will tell you how many times that certain keyword will be searched for each month.
Using this type of strategy will help you drive more traffic to your website and increase sales. From this your beautiful website will actually work for you.