Online Marketing Mistakes You Should Avoid

| Online marketing

Online Marketing Mistakes You Should Avoid


When it comes to online marketing for estate agents, there are many routes you can go down.

Online marketing covers a wide range of advertising opportunities and knowing what to avoid can save you a lot of time and money. Here are 5 common mistakes you should reassess within your online marketing efforts:

1) Not blogging

Every business online should blog on a regular basis. This content will give people a reason to return to your website and engage with you, as well as adding one more indexed page that will potentially be found within Google.

2) Not using a clean email list

Everyone on your mailing list must have opted in to receive your email marketing campaigns. If they haven’t, you can now get into a lot of trouble due to GDPR.

There are a lot of mistakes you can make with email marketing campaigns but who you send your emails to should be your primary focus to begin with. Building up a decent mailing list is half the battle.

3) Ignoring analytics

Google analytics is a free marketing tool that is extremely useful and shouldn’t be ignored. Google analytics can show a very detailed report on how your website is performing.

It can be used to see all the information you need to improve your websites performance, increase traffic and convert more.  

Google analytics gives you so much data but many estate agents choose to ignore it. This may be because you don’t fully understand it or didn’t realise it was available to you

4) Not optimising your website properly

Direct your efforts in the right direction. Use Google analytics to discover this relevant data. You need to focus your attention on to what’s working and eliminate the practices that aren’t.

You will need to make changes in order to improve results but online marketing is a constant process and requires ongoing efforts to ensure the best results.

5) Don’t expect overnight results

When it comes to online marketing there aren’t overnight fixes, except for pay-per-click marketing (but this still needs ongoing work to generate good results).

Every other online marketing strategy takes time to get going including SEO and social media. You have to build from the ground up, ensuring you have a strong foundation. Without this you won’t receive any long-lasting results.

Try to ignore all these marketing agencies that promise you ridiculous timeframes and unbelievable returns.


Online marketing for estate agents can deliver great results, as long as they are executed correctly. By avoiding these mistakes, you can save time and money, and direct your efforts in a more positive direction.  

Luke Stanley