Resource Techniques

This will make you change the way you think about website design

There are a few ways agents can view a website, the best analogy in our eyes is to think that your website is like a house. What do we mean by that? Read on to find out...

Websites and houses both need a good foundation. For websites, estate agents need to build on a good domain name. Domain names ending in .co.uk and .com are the best for estate agents in the UK and will help towards Search Engine Optimisation (SEO). This is because search engines will look at the location you are searching from and will provide you with results reflecting this. Domain names with .biz or .net can cause your website's Google page position to 'sink', just like quicksand. You wouldn't build a house on quicksand, would you?

The design of your house needs to be tailored to your own personal needs. For example, if you have a large family you wouldn't want a one-bedroom flat. You also need your builder or an architect to have the experience and knowledge to build and design a house or the one built for you will end up with a tree-house! This is the same for web design; an industry specialist will be able to cater to your personal needs and provide the features and functionality that all estate agent websites should have.

The plumbing needs to work for both websites and houses. For websites, if a web page doesn't load or there are features that don't work, users will just as easily leave as they entered and go to another estate agent's website. Do not let your plumbing ruin your house party, make sure that everyone is kept warm and the hot-tub is always on!

Entering a house is just like entering a website. You want people to come through the front door so that you can direct them to the various parts of the house but people can still enter through open windows (Unlike our websites, we lock our windows here at Resource Techniques!). Ideally you prefer people to enter your website through your homepage so you can direct them to the right web page.

Troy Stanley, CTO of Resource Techniques comments, 'Whereas you want as much traffic on your estate agent website, you may not want this many people in your own house!'

Do not allow your business to suffer under the hands of bad web design. Choose an industry specialist that will guide you the process of creating a website that you will be proud of and will provide you with endless online leads.

Do you agree with this analogy? Or do you have a better one? Let us know on our Twitter page or our Facebook page.

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