Website design, SEO and other Estate Agent News
20
Aug
Resource Techniques' conclusion from our free website review for
estate agents
Resource Techniques regularly creates an in-depth, 5 page report
for estate agent websites. The free web
review enables estate agents to view their website from the
eyes of a website designer. All terms are explained and advice is
given if the website needs some changes, but being no obligation,
no sales person will call.
Many estate agents have benefited by our
free web review by looking purely at the statistics of their
website giving estate agents the chance to see the current status
of design, functionality, and search engine optimisation
(SEO) of their website without the hassle of a sales
person.
Our experts at Resource Techniques have consistently found that
estate agents that request a free web
review have one of two types of websites. The first type has
fantastic
SEO but the design is very dated or, in some cases, faulty.
Having first class
SEO will mean that there is a large amount of traffic moving
towards the website, but once on the website, the overall
usability, design and functionality will turn users to a
competitor’s website.
SEO is useless unless estate agents have a website that caters
for today tech savvy users.
The other type of website is the complete opposite of the first
type. The
estate agent website will be visually stunning and have a large
amount of features but will have terrible
SEO. Usually poor
SEO is because of one of two reasons. The first reason is that
the website has not been optimised correctly. Users will be able to
find the website if they type in the company's name but the website
will not be optimised for local
SEO such as 'estate agent in...' and the local area. The second
reason is that many website design companies stun estate agents
with a website that is completely in flash. Flash is great for
showing animation but currently its
SEO poor unless expertly optimised. Many websites completely
fail to do so.
Does your estate agent website sound like one of the websites we
have mentioned? Do you find that you have a beautiful website but
has minimal amount of traffic? Resource Techniques provides
websites that are not only visually stunning but 98% of our
customers are on page 1 of Google! View our portfolio
or visit our web review
page to see what is possible on your website or call us on
0208 457 4777.
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