Website design, SEO and other Estate Agent News
17
Dec
Estate agents, it's time to reflect on your achievements
Estate Agents, give yourself a good
hard pat on the back. According to research by The Local Data
Company, One in six Estate Agents closed down between October
2008 and October 2009. Showing that this year has been long and
hard and arguably only the best Estate Agents have survived.
Estate Agents have one more task before relaxing into the
holiday spirit. Some see it as a chore, some find it intriguing and
some Estate Agents never do it, but now is certainly the time to do
it.
'It', in the paragraph before, refers to checking your Google
Analytics.
Before you groan, Google Analytics gives Estate Agents an
insight into how their customers interact with their website, which
as we all know, is the modern tool for displaying your property
portfolio. Therefore the end of the New Year is the perfect time to
analyse how your Estate Agent website has performed over the
year.
In a hurry? The top 5 things Estate Agents need to check on
Google Analytics are:
- Map overlay - Map overlay shows Estate Agents
the catchment area for their website. If your website is optimised
for the right keywords the majority of your customers will come
from the surrounding areas. Do not be surprised if you have a
random visitor from South Africa or Japan!
- New vs. Returning - This shows Estate Agents
what percentage of users accessing the website are new customers or
ones that revisit the website.
- Referring Sites - This is to check to see
which websites sent you the most traffic. Remember that Google
accounts for around 92% of the search engine traffic in the UK. Do
you stats reflect this?
- Keywords - What Keywords did people type to
get to your website? Check your Google ranking for the most popular
and see if your website is targeted towards the right
keywords.
- Content by Title - see which properties
generated the most interest and then try to figure out why they
generated that much interest.
Troy Stanley, CTO of Resource Techniques
comments, 'Estate Agents that regularly check Google Analytics have
a greater insight into their customer's online movements than the
Estate Agents that never check. We recommend all Estate Agents use
this free information at their disposal.'
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