Resource Techniques

New 'Equestrian and Rural' website launched.

Leading Estate Agents Penyards Country Properties with offices across Hampshire have launched an 'Equestrian and Rural' department from offices in the 'South Downs National Park' and 'New Forest'.

With its own bespoke designed website www.equestrianandrural.com, the strategy Penyards have adopted, whilst fairly common within the website marketing industry, although not so within the estate agents sector, is to use micro a site to promote specific products or niche markets.

The new equestrian and rural website is designed to attract the huge potential of the internet search engines to drive enquires from search requests relating to equestrian and rural property searches.

Estate Agent or not, a niche market is always going to be attractive to business owners. By entering a niche market, Estate Agents considerably reduce the number of competitors that they will face.

The modern agent now embraces the shift towards online marketing and expertly utilises it to impress every web savvy property searcher that stumbles across their website.

Penyards is one such Estate Agent.

Penyards have been established for over 30 years in the county of Hampshire. Constantly evolving, they have now entered into dealing with Equestrian and Rural properties. Penyards Equestrian and Rural cover properties ranging from 'cottages with pony paddocks to internationally renowned stud farms and racing stables'. This unique range will cater for every single property searcher that owns or is passionate about horses.

Estate Agents, do you cater for niche property markets? Let us know via our Twitter or Facebook Fan Page.

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