14
Aug
Estate agents, SEO services are not just for Christmas.
SEO
services are easily forgotten once they are implemented.
Clients of SEO services end up forgetting the work that SEO
service providers do, but it isn't their fault.
For those that are unsure, search engine optimisation or SEO is
the process of changing a website so that it will appear higher in
Google's search results. The reason why web site designers would
like their website higher in Google is that the higher up a website
is in Goole's search results, the more likely people are to access
their website.
SEO is a very important starting point for company websites or
websites that are looking to make money as web site designers need
people to access the web site. Without SEO, members of the public
won't be able to find your website unless the website designer or
estate agent pays for PPC (Pay-Per-Click). Per-Per-Click literally
makes the website owner pay money every time a member of the public
clicks on an advert that relates to the search term that they're
looking for.
Troy Stanley, CTO of Resource
Techniques, says 'Pay-Per-Click is useful for infantile websites.
They provide a good initial boost of visitors but it is expensive
and will not be able to support the long term goals of your
website. The best way is to get a reliable source of new and
returning visitors is to use the latest white hat SEO
techniques.'.
Once SEO has been implemented for a website, the web site
designer or SEO
services provider should continue to monitor the website's SEO
progress and adjust the website design or add more
content accordingly. What tends to happen is that estate agents
will have either never checked their website or stop checking their
position in search engines.
Troy Stanley says 'this is not
their fault. Estate agents are very busy people and some estate
agents may not have the technical knowledge needed to check up on the SEO of
their websites.'
There are two ways that estate agents can overcome this:
Firstly estate agents can ask their SEO service provider for a
weekly or monthly PDF report on the website's progress. In this
report there should be not only search engine placements and search
terms used but also the progress from last month.
Secondly estate agents can check themselves. Think about the
search terms that people will use to access your website and type
them into a search engine. Note down the results and then talk the
SEO service provider. Ask them for the search terms they optimise
for and compare notes. Opening these lines of communication will
increase the SEO service that estate agents receive and in turn
provide estate agents with more business.
Troy Stanley, CTO of Resource
Techniques says 'Estate agents need to work closely with website
developers to ensure that their websites will be high enough in
search engines to generate organic visitors.'
Resource Techniques provides ultimate website design for estate
agents, IT services for property professionals and the latest
SEO
services for estate agents. Visit our contact us page or for more
information check out ‘estate
agents, are social networks replacing email?'
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