Your websites gone live... now what?

 

You’ve had a new website built for your Estate Agency, but now what? How do you turn this beautiful new Estate Agents website into a constant flow of new customers?

Here are 5 must’s every new website should do:

1. Set up Google Analytics

Google provides a free tool (Google Analytics) to help you measure your websites performance. The tool provides a wide range of information from how many people are coming to your website to which keywords people are using to find you.

With this in place you are about to monitor the impact of your marketing efforts and determine the effect they are having on your websites traffic.

2. Get a Google Places page

Again another free service provided by Google. If you are the owner of a business with a physical address (which most estate agents are), you can claim your Google Places page. All you have to do is fill out some information like a description of your business and your contact information and it will help you rank for local searches.

Take care in choosing your categories and make sure your description includes relevant keywords.

3. Plan your content strategy

Google loves fresh content. Create a realistic plan for how you are going to update your website; the best way to do this is with a blog. Aim to produce at least one article a week minimum. If you are too busy to write them you may consider hiring an external copywriter to get it done for you.

These articles will help you rank for your chosen keywords as well as extra longtail keywords, gain links from other websites and keep Google’s crawlers coming back to your website.

4. Get Links

To achieve high rankings you need links from other websites!

This is how Google determines your website is trustworthy and reputable. The best way to attain these links is by writing unique articles about your industry.

5. Become Mobile

So far this year, more Internet-enabled mobile devices were sold than PC’s which isn’t surprising. Everyone these days seems to have an iPhone, iPad or some form of Smartphone. So if someone visits your website via a mobile device how does your website display?

Does it show them a page designed specifically for the mobile device or does it land you on a “pinch and zoom” fiddly website?

Research shows us that mobile users spend less time on a website and view fewer pages as they are on your website for a purpose.

Make it easy for them to find what they are looking for fast. Figure out what they are looking for and make it obvious for them to click on. The majority of people coming to an Estate Agents website will be looking for the property search function or the contact information so make sure it is easy to find.

Make it easy for the mobile user to find what they are looking for with a mobile website.

By Luke Stanley
SEO Consultant