Why Website Speed is Important

 

Website speed an important factor for the usability of a website, as well as the SEO.

A slow website will deter users and force them to use your competition instead. This is the primary reason that it is one of Google’s key search algorithm factors.

Here are 10 facts about website speed you should know:

1) Shockingly, the average website page load time in 2016 is 5 seconds!

2) 40% of internet users will abandon a website if it takes longer than 3 seconds to load.

3) 47% of internet users expect a website to load in 2 seconds or less.

4) 70% of internet visitors who think your website speed is too slow won’t return to your website again.

5) 44% of internet users will pass on the information if they have had a poor experience using your website.

6) 80% of a web page’s load time is spent downloading different elements of the page. For example, images, style sheets, widgets, etc. Remember, even small widgets can have a major effect on site speed.

7) 73% of mobile users say that they have found a website via their mobile device that is too slow.

8) 51% of mobile users say that they have found a website via their mobile device that crashes, freezes or errors.

9) Mobile users expect website speeds to be a little slow due to the internet connection but 18% of mobile users will abandon a site if it doesn’t load in 5 seconds. 30% of mobile users will abandon a site if it doesn’t load in 10 seconds. So ensure your website is optimised for mobile.

10) Finally, remember to maintain your website.  On average, a websites page load speed increases 22% each year.