Why is web design for estate agents so important?
05 February, 2014 | Web design
We regularly talk about the importance of search engine optimisation as it will enable your potential customers to find you, boosting your sales. However, estate agent website design is just as crucial, you could rank for every important keyword under the sun but if those potential customers are being directed to an outdated website that isn’t user-friendly, all of that SEO will be worthless.
Of course SEO is an important part of any online campaign but before you considering implementing a new SEO campaign, you need to ensure your website is suited to your customers’ needs otherwise they will take one look at it and move onto your competition.
What makes an estate agent website great?
75% of people will judge the credibility of your business by the design of your website. A professional, modern design will always immediately build trust. When designing a website it is extremely important to make usability your prime objective, do not put it in jeopardy for the sake of appearance.
The web design should draw the eye of the user to the most important elements. The website should be easy to understand by first glance (e.g. who you are, what you do and what you have to offer).
Your website needs some sort of spark that will attract your users, something that will catch their eye and help you to stand out from the competition. People online respond better to visual content, so big imagery will help users notice your brand.
Everything on your website should have a reason for being there. They need to be put in a logical place to help visitors easily find what they are looking for.
Your site navigation needs to be consistent all the way through your website to avoid confusion. It should be obvious what the main content is and what is secondary, this can be done by placement and size.
Everything on your website needs to have a purpose; you only have a few seconds to make a good impression. Don’t waste it with useless information!
The design of your website will make the user either take action or leave. Your site will need to create trust, be self-explanatory and easy to navigation.
Design is subjective and you won’t be able to get it right for everyone but certain elements of a website need to be a primary concern if you want your potential customers to become paying customers.