Why Are People Leaving Your Website?

 

If you monitor your website’s performance through analytics, you may have discovered that your bounce rate is quite high. Visitors will leave your website for many different reasons and not all of these can be controlled but the majority can be.

Here are 5 of the most common reasons why people will leave your site:

 1) Not Mobile-Friendly

Having a mobile-friendly website is a necessity with over half of your visitors accessing your website via a mobile device.

If your visitors have to pinch and zoom to read or click buttons it is going to frustrate them and in most cases prompt them to leave your website and head for a competitors site.  

2) Poor Navigation

Your website must be user-friendly. If your visitors can’t navigate to their desired pages quickly and easily, then your website isn’t user-friendly.

You have a very limited amount of time to grab your visitor’s attention, if your website confuses them they will leave quickly.

3) Slow Page Loading

With everyone accessing the internet with 4G or superfast fibre optic broadband, people are now accustomed to virtually instantly loading websites. This expectation is carried everywhere they go online, so avoid anything that may slow your website down.

If your visitor has to wait more than a few seconds for your website to load, they aren’t likely to hang around.   

4) Auto-playing Anything

Auto-playing sound or videos is a huge deterrent. It is outdated and doesn’t add much value to a website. They are too distracting and annoying which causes the majority of us to click away immediately.

5) The Design

There are lots of ways that the design of your website can hurt you. Does it look outdated? Is it too flashy? Is it too busy or cluttered?

Your website must be clean and look modern, otherwise the design may cause more harm than good. A modern website will also add credibility, which will in turn keep your visitors on your website for longer.