Web Design Usability Factors That You Need To Know

Over the last few years, responsive websites have increased dramatically in popularity due to more business understanding and embracing the importance of mobile.

Of course, mobile-friendliness is crucial for websites these days, however it isn’t everything. You should know that having a mobile-friendly website is only one crucial factor in the design process but there are many other factors that are just as important to have a user-friendly website.

Just because your website is mobile-friendly, doesn’t necessarily mean it will be user-friendly especially if you haven’t taken factors like speed, visual appeal, site architecture and call-to-actions into consideration.

Here are 12 stats you should be aware of to ensure your website isn’t just mobile-friendly but more importantly user-friendly:

Usability stats you should know

1) 70% of small businesses do not have a clear call-to-action displayed on their homepage.

2) 47% of users expect a web page to load in 2 seconds or less.

3) 39% of users will stop engaging with a website if the images take too long to load.

4) 44% of users will leave a website if the contact information isn’t easy to find.

5) 38% of people won’t engage with a website if the content isn’t attractively laid out.

What do people want to see on your website?

6) 86% of people want to see products and services information.

7) 64% of people visit your website to find contact information.

8) 52% of people want to see an about us page which includes your company information and history.

9) 27% of people visit your website to read testimonials.

10) 12% of people visit your website to find your social media presence.

11) 8% of people visit your website to read your blog posts and news.

12) 2% of people visit your website to find your services pricing.