Web design trends for Estate Agents

Here are the trends and facts of Estate Agency websites, covering design, build, usability and SEO. See where your website may excel or be falling behind... Is your website up to speed with your competition or are you stuck in the Stone Age?

Here are some great stats about Estate Agency website:

Homepage design:

• 93% of Estate Agents have their logo in the top left corner of the screen.
• 27% of logos include a tag line or slogan
• 80% of websites use a primarily light background and colour scheme
• 50% feature some sort of slider on their homepage
• 87% of websites have a property search function
• 60% of Estate Agents feature their latest news and blog posts on their own homepage

Usability:

• Contact information was hard to find on 63% of Estate Agency websites
• 47% of websites have a clear call-to-action that takes users 3 seconds or less to see
• 87% of websites have a property search function
• Only 63% use high quality images
• More than 80% of companies don’t have a newsletter sign up feature within their website

SEO:

• The average loading time of an Estate Agency website is 6.5 seconds.
• 63% have their content below the fold
• Only 11% of Estate Agents have Social media links clearly visible above the fold on their homepage, 89% have the links below the fold

By Luke Stanley
SEO Consultant