UK Online advertising spend reaches new high

In 2011, online advertising soared to a record high of £4.8 billion. Spending on web ads was up £687 million year on year which is a 14.4 percent rise.

This surge of online advertising spend is the largest increase in five years, with mobile, social media and video advertising taking off in 2011.

Video ads saw a massive growth and are accountable for 10% of all online display advertising.

Business spending on online video doubled in one year to £109 million from £54 million in 2010. This is an incredible growth considering in 2008 video spend was only £12 million.

Banner ads also had a massive boost, with banner ads on social media platforms such as Facebook, LinkedIn and YouTube increasing by 75% to £240 million.

Mobile advertising rose an amazing 157 percent in 2011, bringing the total expenditure to £203 million. The huge increase is credited to the rise in Smartphone users and tablet sales over the last year.

Online marketing campaigns are always going to play a huge part in the success of any business online and we can assure you these figures will continue to rise in the next few years.

By Luke Stanley
SEO Consultant