The value of great Website design for Estate Agents
04 December, 2013 | Web design
Many of you underestimate the true value of great website design for estate agents. Everything your estate agency does in terms of marketing is to make your company stand out so why should your website be any different.
An amazing website for estate agents is critical for your business as it will attract new customers and convert them into leads.
72% of customers will see you first on the internet. Your website is the front door to your business meaning for the majority of your potential customers, this will be their first interaction with your company and where they will look for information regarding you, your business and your services.
Make a good first impression
You don’t have a second chance to make a good first impression so it’s vital for your website to be easy to navigate, have compelling content and be visually impressive. With 75% of users judging your businesses credibility based on your website, it is crucial for you to get this right!
User experience takes priority
Users have become accustom to good user experience and if your website doesn’t offer it they will look elsewhere.
These days’ users have high expectations when it comes to the functionality and users experience of your website. The user needs to be able to find what they are looking for quickly and easily as you don’t want to confuse or annoy your potential customers.
Magnetic design vs compelling content
Content is king when it comes to a website but your customers are visual beings which means the design is extremely important for your website.
Try to be creative and stand out from your competition but don’t neglect your content!
Don’t just copy your competition. The branding and design of your website will help make you stand out but the functionality will keep your users on your website for longer and make them return again and again.
Having a creative and beautiful website with flawless usability and enhanced functionality is no longer a luxury. Your potential customers will continue to look to the web for information and if you don’t stand out and make a good first impression your business will suffer as a consequence.