The Four Basic Elements of Web Design

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The Four Basic Elements of Web Design

 

Estate agents, there are four basic elements of web design. Each of these fundamentals contribute in their own way to the overall user experience. Therefore estate agents must make sure that a single element doesn't let down their entire estate agent website.

The four elements are:

Content 

There's no denying that 'Content is King'. Content helps your website in a number of ways. Firstly it plays a massive part in Search Engine Optimisation (SEO). Secondly content makes your estate agent website more appealing and interesting to the user.

First class content, including videos, featured properties, relevant news, enhanced mapping, Google Street view, high resolution pictures, email alerts, printable PDF property particulars and more, will make your estate agent website a lot more 'sticky' keeping your users on your website for longer.

Usability 

Great usability will never be noticed by the end user, but bad usability is instantly noticeable. Estate agent websites should have a clear 'property search' button on the home page with a user-friendly search function. In general the navigation and interface as a whole should be simple and reliable. Remember that bad usability will simply make the user close the web page and move on to a competitor's website.

Appearance 

The biggest criterion for an estate agent is for their website to be visually impressive. This isn't a bad condition, but generally estate agents usually concentrate on this element more than any other. As stated above, each of the four basic elements contribute towards the website as a whole but if one element fails, the whole website will turn away potential leads. On a last note, the appearance of your estate agent website should reflect the branding of your estate agency.

Visibility 

There is no point in having a stunning website with great content if no one can see it. 'Online presence' or visibility through SEO and social networking is vital for the success of your website. Once the design aspects of the website are in place, estate agents and web design companies should then work together to guarantee that estate agents have maximum online presence.