The 7 Types Of Modern Communication For Estate Agents
18 December, 2018 | Web design
10 Types of Modern Communication For Estate Agents (Updated)
Communication is the key to building relationships. Whether it is with family, business, or loved ones, we have a whole range of modern day tools that allows us to constantly stay in touch. Each medium or channel of communication can influence our relationships in different ways.
Here are 10 modern communication tools to help you stay in connect with your audience:
You may think social media is old news but it is still dominating the internet. The long list of social networks continues to grow and each one is continuing to drive millions (and even billions) of users to their sites everyday so you’d be mad to avoid it.
Social media is all about brand awareness, but it is also a great channel for communication as it enables you to post open messages for everyone to see.
You may reply to a comment on your post or broadcast a message, but whatever it is it’s a great first step for communication. Your messages aren’t limited to your followers either, through the power of hashtags, shares, likes, retweets, hearts and reactions your posts have no limit to the audience it could reach.
If a customer contacts the Estate Agent or business openly via a public message, Estate Agents should try to reply in the same way as soon as possible. This shows the public that your Estate Agency is happy to communicate openly online.
Social Media – Direct Message
Social media doesn’t necessarily need to be completely public, although Estate Agents should only use this when replying to a customer who has sent them a private message in the first instance. Private messaging through social networking has the same intimacy as email, but tends to be less formal. Estate Agents need to be careful when contacting members of the public through a private message as this will be easily flagged as spam by the receiver.
However, certain private messages are becoming a little more acceptable on some social networks such as Facebook. Facebook has just launched Facebook Messenger Bots to help you to connect with your audience through private messages.
SMS Text Messaging
We are all aware of the uses of text messaging. They are short and a good way to communicate small bits of information that can be received and replied to at the recipients own leisure. These days people are rarely not within arm’s reach of their mobile device so it isn’t a surprise that more people are using their smartphones then computers to search, research and communicate so it is a perfect platform to engage with your audience.
Email Marketing has been around forever but is one of the most underestimated marketing platforms, despite being one of the most beneficial.
Email marketing can be used for many different purposes, to push products and services, to spread news, raise brand awareness and/or deliver a message to the masses. Over the years, most businesses would have accumulated a great deal of email address and these email address in many cases go to waste. With email marketing it will enable you to reconnect with old clients and connect with new potential clients.
Email is similar to private messaging through social networking, but is certainly more formal. They can be forwarded and sent to as many contacts as you wish. Many forget that emails take time to read so being direct and to the point will be gratefully received.
The telephone is even more personalised than the channels previously mentioned. The telephone instantly allows both parties to hear the tones and emotions and is arguably the most used communication tool with Estate Agents.
This gives greater information by the fact that both parties can see each other. Physical contact is missing but Estate Agents are still able to see body language and facial expressions. This way of communication isn’t as popular as the telephone but is perfect for staff meetings in different geographical locations.
With a number of video calling apps and software available for free such as Facebook messenger, Skype and Whatsapp, video calls are definitely worth considering.
Video has really taken off over the last few years with the help of social channels like YouTube, Facebook, Snapchat and Instagram. It also helps that it is easier than ever with smartphones and webcams always handy.
It is important that you get your message across in a variety of formats and video is definitely one of the most popular ways in which you can do so.
Live Web Chat
You are likely to have seen these on lots of websites already and they can be very helpful if you are able to manage them correctly. Live web chats allow people on your website to ask questions in real time without leaving your website.
You should only consider using live web chat if you can guarantee someone will be actively using the widget. If it takes more than a few seconds to respond to someone via web chat it will reflect poorly on your business so it’s best avoided if you can’t maintain the demand.
The greatest type of communication is face to face. The physical contact provides both parties with information that they wouldn't have previously known and lets people give a much better sense of each other.
Troy Stanley, CTO of Resource Techniques comments, 'I have embraced all lines of communication but nothing beats a face to face meeting.'